Sarika is a UN official turned Entrepreneur | Founder of Sarika International Limited, on a mission to spread joy through sharing the beauty of Japanese Sake and Face Yoga, in support of the declining 2000-year-old craft. She loves to eat and drink!

She is appointed as Doburoku Ambassador in Japan, and has undertaken various Sake education collaborations including with the MIT Japan Program, Polish Vodka Museum, and Harvard Business School's Asian American Business Association. She is an official Competition Judge for the Tokyo Whiskey & Spirits Competition, Féminalise World Wine Competition, France, and Japan Women’s Sake Awards.

Sarika recently launched her Sake-infused cosmetics, the Sake Beauty Balm, to share the beauty of Sake beyond ‘just a drink’, which was awarded the 2024 European Natural Beauty Awards - Influencers Choice Award out of nearly 200 shortlisted brands!

She teaches online and in-person, with over 11,000 students enrolled on her Udemy courses. Her Sake Certification Course in Japanese is sold by the SSI, Japanese Sake education authority in Tokyo, and she has been interviewed by Sake Times, the largest Sake Media, as well as various podcasts and magazines around the world.

Sarika was selected to be part of the first cohort of the EU Female Entrepreneurs Fellowship “The Break”, as well as London School of Economics Female Founders Retreats and Entrepreneurs Bootcamp.

Prior to entrepreneurship, she worked with the United Nations in Asia and Africa on gender equality and sustainable urban development for a decade, with UN postings to Vietnam, Kenya, Thailand, after completing her Master of Science at the London School of Economics, UK, and joining the United Nations through its Recruitment Exam. 

She has travelled to over 60 countries in Africa, Asia, Latin America, Europe; Lived in 14 countries in 4 continents. She is a mother of two, and married to an Irishman.